Babor and the talented artist and painter Paul Schrader teamed up to craft something extraordinary. Together, they collaborated on a limited edition packaging, showcasing an original canvas. Our task was to conceive a captivating visual concept, devise a catchy name, and produce an engaging video for a social media campaign. We seamlessly blended art, collaboration, and digital storytelling to deliver a distinct and beautiful outcome.

Our creative approach was to craft a profound analogy, weaving together Paul Schrader's artistic ability with the meticulous laboratory experimentation involved in creating Babor ampoules. This effort aimed to establish a striking parallel between the two realms, accentuating their shared essence of innovation and transformative beauty. By merging the domains of artistic creation and scientific exploration, our intention was to evoke a sense of awe and appreciation for the interdependence of diverse creative processes. This analogy formed the basis for the concept, igniting the spark that gave rise to

"The Masterpiece Collection" and its captivating allure.

Credits: 

Executive Creative Director: Felix Schmidt

Senior Art Director and Supervision: Paulo Oliveira

Copywriter: Lisa Tanzer

Account Manager: Julia Küper