Ichiseko: Elevating Luxury
Client
Ichiseko, a luxurious retreat in Niseko, Japan, offers exclusive private villas for those seeking a refined escape amidst stunning natural landscapes.
Ichiseko, a luxurious retreat in Niseko, Japan, offers exclusive private villas for those seeking a refined escape amidst stunning natural landscapes.
Client's Goal/Needs
The client wanted to give Ichiseko a fresh, sophisticated look to attract more discerning guests in the upscale Niseko region.
The client wanted to give Ichiseko a fresh, sophisticated look to attract more discerning guests in the upscale Niseko region.
Solution
As the Creative Director of this project, I spearheaded the rejuvenation of Ichiseko's image by seamlessly blending modern design with the richness of upscale Japanese culture. Drawing inspiration from tradition and contemporary elegance, the new design mirrors the enchanting Niseko surroundings.
My attention to detail influenced the image direction, where I crafted an elevated lifestyle narrative through carefully curated visuals. The aim was to foster an atmosphere where clients feel both at home and immersed in a lap of luxury, striking a delicate balance between modern aesthetics and traditional Japanese elements for a cohesive and authentic experience.
Going beyond visuals, the curated experience extended to imagery capturing the allure of private villas against Niseko's majestic mountains. The language employed was thoughtfully tailored to resonate with the discerning tastes of elite clientele, emphasizing the exclusivity and sophistication synonymous with Ichiseko.
In essence, my role as the Creative Director was pivotal, shaping the project with a unique blend of creativity and vision. I seamlessly merged modern design with traditional Japanese opulence to craft an immersive and authentic experience tailored for Ichiseko's refined audience.
