The Context:
Skate-aid is a non-profit organisation that stands for a holistic, self-determined approach to the support of young people in the context of youth aid, sport, culture and international understanding. Their mission: Empowering kids.
Since Titus Dittmann founded skate-aid in2009, we use the pedagogical power of skateboarding in our worldwide projects. It gives kids and teenagers orientation and identity-creating freedom in their orientation phase and helps them to develop into strong individuals based on self-determination and intrinsic motivation.
The Challenge:
Skate-aid invited us to create a social media fundraising campaign to generate 40.000 euros for the construction of a Skatepark in Butwal, Nepal.
The Idea:
With "Your name at the Skatepark," donors would get a return, just like on crowdfunding platforms, but with an emotional twist. A skatepark in Butwal, Nepal, will have their name on it.
To create buzz and spread the word, we designed a whole Social Media campaign in which we emphasized not just this aspect, but also how skateboarding is a proud tribe, and how we empowered children to proudly saying: I am a Skateboarder.
To create buzz and spread the word, we designed a whole Social Media campaign in which we emphasized not just this aspect, but also how skateboarding is a proud tribe, and how we empowered children to proudly saying: I am a Skateboarder.
Credits:
Executive Creative Director: Felix Schmidt
Creative Director, Art Direction, Concept: Paulo Oliveira
Motion Designer: Ashley Morgan
Account: Palmira Puglianini
