Brand: Feity Beauty Salon (Feity ltd.)
Concept/Creative: Bjorn Lee
Design: Bjorn Lee
In this 2024 Year of Dragon red packet's design used Azure Blue and Khaki Taupe Colour to respond to Feity Beauty Salon's brand impresion of calm, quiet, soothing and ocean, and the warm, mild, natural woods. We tried to perfrom our red packet in a tone of quiet luxury. A touch of Pantone's Metallic Bronze colour and gold foil hot stamping brought out of the luxury vibes of Chinese New Year. The appearance of the dragon metaphorically shows that delicate service and skills when it came to Feity's professional. And as a mythical creature that combined impression of different animals, we decided to add on more characteristic of furry and mammals to increase tame and intimacy traits to our dragon. [龍光煥發] literally means "to let your radiant glow" in Mandarin idiom, and this is the blessing that the brand want to express to all customers in the new year of 2024.
