Goal: Create a 3 page magazine spread or reveal for a product of our choice.
Using Clean & Clear’s Advanced Acne Treatment Kit as my product of choice for this project. I began by researching the company, their target demographic and former ad campaigns to get set the groundwork. My overall focus for this project was to create a fun cohesive spread for the acne fighting creams and washes that is diverse and will appeal to both male and female consumers and expand the companies target demographic.
Clean & Clear® is a popular acne fighting/prevention brand, most commonly identified by their slogan “ Clean & Clear and under control” The focus of this campaign will be that very component, which the brand has built on; Fighting and preventing acne for various skin types. The aim of the campaign is to identify and connect with its audience. As well as leave the impression that Clean & Clear® is reliable and the best solution for acne prone skin.
I achieved this by developing a character for each step of the kit based off of childhood cartoons and videogames in a product vs. blemish battlefield where only one will prevail.
