CNA
Merchandising Collateral and Brand Campaign
At Switch Branding and Design
A collection of some of the merchandising collateral developed for 'Back to School' for CNA, a popular stationery retailer in South Africa.
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25 DAYS OF JOY
Christmas Campaign
Monthly campaigns play a big role in pushing sales in the retail space. The below look & feel was created as part of the CNA annual Christmas campaign.
The concept is based on the excitement factor created during the festive season when interacting with an advent calendar.
25 Days of Joy was led by a social media campaign where various marketing deals where revealed for each of the 25 days leading up too Christmas, spreading the Gift of Joy! This was a fun way of interacting with consumers and also keeping them hooked for the entire month of December.
