SCAS Rebranding
Scas is a construction & fine finishing company based in Cairo. They contacted me to revamp their current visual identity. The approach here was to build on Scas’s initial concept which stresses on the bond between the founders. The new design proposes a more modern and contemporary interpretation while retaining the original concept and the bond as represented in the letters (C&A). The new approach is also more bold/daring and pronounced.
2022/2023
