Jamila Clothing Store
Alexandria, Egypt | 175 sq.m.
Design team | Moamen Mahmoud, Nada Ali, Sara Hossam, Malak Sameh
Project Year | 2024
main Concept: a harmonious blend of practical usability, captivating aesthetics, and strategic
circulation. It evokes a sense of seamless movement throughout the store, where storage zones are cleverly
integrated and display areas become captivating destinations.
circulation. It evokes a sense of seamless movement throughout the store, where storage zones are cleverly
integrated and display areas become captivating destinations.
counter: Centrally positioned yet strategically distanced from the entrance, the reception area acts as a
welcoming hub, offering panoramic oversight of the entire store. This deliberate placement provides several
benefits: it facilitates smooth customer flow by directing them towards the heart of the store, enhances
security by ensuring valuables are not readily visible from outside
welcoming hub, offering panoramic oversight of the entire store. This deliberate placement provides several
benefits: it facilitates smooth customer flow by directing them towards the heart of the store, enhances
security by ensuring valuables are not readily visible from outside
core: it's where the display delights, we made it an inviting captivating zone to explore and attract
customers. it act as the final treat station for the customer tour!
customers. it act as the final treat station for the customer tour!
fitting room: Strategically positioning the fitting rooms at the end of the store allows customers to
complete their shopping journey before encountering them. This discreet placement respects customer privacy
and avoids disruptions to their browsing experience. Additionally, a semi-private "haram" area further
enhances privacy and provides a dedicated space for customers to try on garments.
complete their shopping journey before encountering them. This discreet placement respects customer privacy
and avoids disruptions to their browsing experience. Additionally, a semi-private "haram" area further
enhances privacy and provides a dedicated space for customers to try on garments.
site progress |
project team |