The Challenge:
Introducing HOPE: Deliciously Vegan Cheese for the German Market!
We're excited to launch a social media campaign showcasing a new brand of vegan cheese to German consumers.
At HOPE, we're all about changing perceptions of vegan food.
Our mission? To highlight the perfect fusion of happiness and deliciousness.
HOPE comes in four tempting vegan varieties, injecting a burst of color into the our meals and our life. Whether we prefer our cheese cold or warm, for dipping, cooking, baking, or as a luscious topping, HOPE offers 100% plant-based versatility.
On Instagram and TikTok, where we've curated a series of engaging content, including Reels, Carousel Posts, Stories, and Videos. We explore original recipes and stayed up-to-date with the latest vegan lifestyle trends and healthy eating tips.
Credits:
Executive Creative Director: Felix Schmidt
Creative Director, Art Direction: Paulo Oliveira
Copywriter: Lisa Tanzer
Motion Designer: Jan-Phillipp Hochstetter, Ashley Morgan and Paulo Oliveira
Account Executive: Palmira Puglianini
Recipes, Video and Photography: Vazio Studio
