Digital & Print campaign for Care NGO(CZ) aimed at showing people the domino effect of small donations. By giving something simple like water you can start a chain reaction that allows young girls from impoverished African countries to thrive and have a better life when her basic needs are met. The campaign shows the power of a small donation for water by telling a story of a girl who is able to continue her life and focus on the ambitions and wishes instead of always being in survival mode.
Brand name: CareNGO (CZ)
Client: CareNGO (CZ)
Campaign name: Domino Effect
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Executive creative director: Leonard Savage
Art director: Vítězslav Štrobl, Oleksandra Horobienko
Copywriter: Nina Urminska
Client: CareNGO (CZ)
Campaign name: Domino Effect
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Executive creative director: Leonard Savage
Art director: Vítězslav Štrobl, Oleksandra Horobienko
Copywriter: Nina Urminska
Photographer: Tomas Vrana
