Photography for IKEA E-commerce (India Launch)
Approach:
Use the front door as a visual reference of IKEA's doorstep delivery.
Use 4 door fronts - 2 to depict apartment lifestyle and 2 to depict stand-alone houses.
Use Indian aesthetics like footwear next to the door, plants, a scooter,
double door, etc., to create relevance.
Cast shadows on the wall to eliminate 'shot-in-studio' effect.
UNTOUCHED FINAL SHOTS
