IMMORTAL created a new wayfinding strategy that could match the demanding standards of JW Marriott. The hotel lends its prominence to the ambitious South Beach mixed-development project in the heart of downtown, Singapore.
Wayfinding was especially important as the JW Marriott premise is designed with a complex multi-building configuration.
The wayfinding system ensures all visitors can intuitively navigate their way from the hotel room towers to the external all-day dining venue, rooftop pool or the offices via a link bridge.
The revamped design reflects the sophisticated tones and sleek, muted look of the JW Marriott interior.
