BooBoo Tannenbaum's profile

Brand identity for a web-portal for parents and kids

Playing with basic geometric shapes is a starting point of children’s motoric development. Circle, triangle, square, rectangle, and their derivatives. A kind of Lego that can generate more complex shapes, stimulate imagination and creativity. It was for me clear that a logo for a web-portal dealing with everything children-related ('djeca' means children in Croatian) should be built with those basic shapes. Further on, i drew the geometric shapes with a relaxed hand, without a ruler, and gave them 
a slightly irregular character.
Logo is built with basic geometrical shapes, slightly distorted and wonky, as children would draw them.
Logo modifications for four seasons - spring, summer, autumn and winter. 
System of building images with geometrical shapes opens a plethora of possibilities.
All needed topics and motives are interpreted with consistency and same principle,
yet the playfulness and individuality of each picture is obvious. 
Brand identity for a web-portal for parents and kids
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Brand identity for a web-portal for parents and kids

djeca.hr is a portal where parents will be able to find and organize their kids' free time. from picnics, visits to museums, culinary workshops, Read More

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