• Project Overview
Nutrily is a mobile app aimed at enhancing nutritional awareness, helping families make health-focused decisions during their grocery shopping. This presentation concentrates on the visual identity design for Nutrily, which was a key component of my capstone project for my Bachelor's degree at Belas Artes University.
As the sole designer, I was tasked with crafting Nutrily’s visual identity from scratch. My responsibilities included creating a distinctive logo, compiling a comprehensive brand book, and producing a motion graphics marketing video to clearly communicate the app's benefits.
This presentation outlines the entire process of developing the visual identity, showcasing my approach from initial research and brand conception through to type design and the creation of a marketing video. It highlights the strategic and creative steps taken to ensure Nutrily's visual identity resonates with its target audience and supports its health-centric mission.
To see the full case study, click here.
