Sandeman - The Taste Of Sandeman

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THE TASTE OF SANDEMAN

Sandeman's connection to the artistic community is part of the brand's identity, and is something its followers are already accustomed to.

Aimed at highlighting Sandeman as the ideal Port Wine for several different occasions, in partnership with the illustrator Tiago Lobo Pimentel were designed scenarios and characters that allow us to associate Sandeman with moments in life, such as waiting for a flight at the airport, socializing with friends in our backyard, or a relaxing moment at a bar.

In 'The Taste of Sandeman,' different consumption contexts and targets incorporate The Don as an element of artistic exploration across various forms of expression, such as painting, sculpture, and fashion. Hence, the figure of The Don emerges as an agent of closeness to the consumer, as well as a source of inspiration and contextualization in sophisticated environments, contributing to the continuity of this iconic heritage of the brand.

Mysterious and unique, the The Don charmed the world as the first great icon in the wine industry. Created in 1928 by George Massiot Brown, it´s typical student black cape and Andalusian “sombrero” remain as the ultimate symbols of the brand, and this is the reason why it is one of the most focused elements in the new campaign’s illustrations.

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MY ROLE / Concept, Art Direction, Image Retouching
WHERE / SolidDogma
CLIENT / Sogrape - Sandeman

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