PetsCando é uma marca e um projeto de embalagens para um público jovem, brasileiro e descolado. É justamente pensado pra aquele dono de cachorro de apartamento que adora levar o companheiro pro rolê.
PetsCando is a brand and packaging project aimed at a young, Brazilian, and trendy audience. It's specifically designed for those apartment-dwelling dog owners who love taking their furry friends on outings.
PetsCando is a brand and packaging project aimed at a young, Brazilian, and trendy audience. It's specifically designed for those apartment-dwelling dog owners who love taking their furry friends on outings.
Justamente pensando nesse público, a escolha de cores vibrantes e constrastantes buscam a brasilidade fugindo do esteriótipo gringo. O nosso mascote Caramelo, cheio de marra, segura seu copinho americano, ícone dos botecos brasileiros, ambiente que com certeza os donos desses cães frequentam. Assim como os sabores dos petiscos, como frango na cerveja e linguiça no vinagre.
Thinking precisely of this audience, the choice of vibrant and contrasting colors aims to embrace Brazilian culture, avoiding foreign stereotypes. Our mascot, Caramelo, full of attitude, holds his 'copinho americano,' an icon of Brazilian bars, an environment where certainly the owners of these dogs frequent. Just like the flavors of the snacks, such as beer chicken and vinegar sausage.
Thinking precisely of this audience, the choice of vibrant and contrasting colors aims to embrace Brazilian culture, avoiding foreign stereotypes. Our mascot, Caramelo, full of attitude, holds his 'copinho americano,' an icon of Brazilian bars, an environment where certainly the owners of these dogs frequent. Just like the flavors of the snacks, such as beer chicken and vinegar sausage.
A embalagem foi pensada justamente como um presente, com uma caixa própria com berço para acomodar 2 latas com os petiscos. Mas também, as latas podem ser vendidas separadamente nas prateleiras do mercado.
The packaging was designed precisely as a gift, with its own box and a cradle to accommodate 2 cans of snacks. However, the cans can also be sold separately on supermarket shelves.
The packaging was designed precisely as a gift, with its own box and a cradle to accommodate 2 cans of snacks. However, the cans can also be sold separately on supermarket shelves.
Esse foi um projeto desenvolvido para a disciplina de Design de Embalagens, por Sabrina Marchiori, estudante do 7º período do curso de Design da PUCPR
This was a project developed for the Packaging Design course by Sabrina Marchiori, a 7th-semester student in the Design program at PUCPR.
This was a project developed for the Packaging Design course by Sabrina Marchiori, a 7th-semester student in the Design program at PUCPR.
