Looking to change the narrative on racial stereotypes, the brand explored the film industry to correctly represent LatAm culture and its people.
This translated into a platform that tells the stories from the natives' POV. Telling local stories that narrate what being a Latino really means, thus changing the negative global perception, whilst supporting the local film industry.
https://www.johnniewalker.com/es-do/keep-walking/our-walkers-dr/
Adentro Comunicaciones x Maeno&CO x Diageo
CEOs:
Santiago De Leonardis & Maeno Gómez Casanova
Creative Leads:
Carlos Triaca, Jonathan Andrés, Rita Zampardi, Arturo S.
Director/Scriptwriter:
Jonathan Andrés
Jonathan Andrés
Commercial Director:
Rochelle Vicente
Project Manager:
Daniella Dipino
Art Director:
Joma Peralta
3D Artist:
Juan Alejandro Bello
Juan Alejandro Bello
Graphic Designer:
Karla Lizardo
