Take this opportunity and make appealing designs to all audiences. Make them stand out from other rugby teams by highlighting what makes Rhinos rugby club brand unique. Do not lesson the brand, but stretch creative limit. Storytelling was key, and quality was demanded.
Those were the tasks.
To hit these goals, I wanted to boil down the brand kit to minimal elements used throughout all creative: Colors, fonts, marks, and a few graphic elements such as textures and patterns. The artwork needed to be bold and direct so the creative wasn't missed in the seconds it was viewed. The creative needed to have depth so it popped when compared to other club's creative. Range was key. It was common practice to recycle graphic elements to satisfy assignments and hit deadlines. You will notice throughout the presentation that many creatives below feature similar graphic elements.
The graphics below are not arranged in any particular order.
Thank you for viewing in advance *winks*
Thank you for viewing in advance *winks*
Lonely at the top: YES hihi
The lads may not have clinched the premiership, but they definitely won a series of crucial games that propelled them into the playoffs. Despite falling short in the second leg against Pirates Rugby, the match at Kings Park Arena was thrilling. They hope you enjoyed the journey as much as they did. Your support during games and social media meant alot to the lads i spoke with.
Rest assured, as they prepare for next season, I'm also committed to improving in some areas of my designs to bring a more complete design package next season.
Ohhh by the way feedback is open to any particular artwork in this package, please don't hesitate to drop a DM or comment
Till next season......
Cheers,
Lwanga Daniel N. F
