BOMB is a branding prototype inspired by consumers' desire to experience their senses in an extreme way. Perfumes are crafted around the four most pleasurable sensations humans experience: the power of the moon, the purification of water, the mystique of wood, and the harmony of the forest.
Connected with consumers' desire to open up to new adventures, to travel towards the exotic, BOMB is born – a genderless collection – fragrances organized within a brand architecture that separates the collection into two clusters:
FRESH (for the Moon and Water versions) and
EARTH (for the Wood and Forest versions).
The naming comes from the celebration of its maximum benefit, which is the intensity of the fragrances leading to a connection with an explosive sensation of perfume.
