Concept and analysis:
Caste discrimination against Theyyam performers is a pervasive issue that affects their daily lives. Despite being integral to the festival's rituals, many performers face marginalization and prejudice due to their caste backgrounds.
Target Audience: 14-15 to 20-23 year old/ High school and college students.
By educating young people about caste discrimination in the context of Theyyam, we can foster empathy, promote social justice, and inspire action to address systemic inequalities. Through this medium, we can empower the next generation to advocate for inclusivity and equality within their communities.

A poster series: 

Creating awareness about this issue through a poster series targeting high schoolers to college-goers is crucial. Includes illustrative and typographical posters.

The posters will feature thought-provoking imagery aimed at questioning societal norms and behaviors towards lower-caste Theyyam performers in a passive-aggressive manner, urging for a change in attitudes.
Through ironic reflections, the posters will highlight the duality and hypocrisy inherent in discriminating against Theyyam performers who are revered as gods during the festival but face discrimination in their everyday lives.
By challenging deep-rooted ideologies and practices of caste discrimination, the posters aim to spark introspection and conversation about the persistence of hierarchy and discrimination in society, particularly within the context of a ritual rooted in secularism.
The posters seek to provoke contemplation on the irony of discrimination against individuals who embody divine forms during the Theyyam festival, questioning the validity of such discrimination in a supposedly secular and inclusive society.