5 weeks  -  spring 2013  -  individual project

Abstract form studies were constructed without knowing that the final goal of this project would be to design a retail environment. Focus was placed on creating hierarchy within an inviting and interesting space.

Puma's Black Label is the designer extention of Puma's brand. It is utilizes a more refined color palette but carries over sporty undertones from Puma's main identity.

Once the topic was introduced, elements from the abstract environment were transformed into functional structures for the retail space.

Elements from the abstract studies were modified and shifted around to enhance the retail experience. The calm, open feeling from the spatial studies was carried through.

A raised platform draws customers' interest to a featured collection while other goods line the rear wall on staggered wall-mounted racks.