This washer & dryer was a Whirlpool Global project which brought together the Brazilian, Asian and European Design teams. The main challenge was to combine the consumers needs from different cultures in a single product platform.
A central white backlit knob with surrounding luminesce was embedded to an elegant and slim user interface. The emotinal experience is enhanced by fading lights that follows the status of the washing and drying cycles. The dead-front display with touch sensors brings cutting-edge technologies to traditional white goods. The UI was projected to help even inexperienced users in choosing the better settings for their clothes.
In terms of colors, Brastemp Ative! offers 3 CMF options which easily blend into any home environment: Global White, Satin Chrome and All Black.
Credits:
Whirlpool - Industrial Design Team (Global)
Whirlpool - Industrial Design Team (Global)
