Shaina Rozen had worked for multiple brand and marketing agencies, so when she decided to strike out on her own she knew the value of building a brand from day one. Being in the branding profession herself, she had a clear strategy in mind so we helped her engineer an identity system that delivered on her brand promise. From there we produced her business stationery system and worked with her to assemble the architecture for her website and designed it to be consistent with her brand image.