When Victoria came to us, she was struggling to figure out how her products as an author fit together with her career as a coach. Together we determined that her writing should be nested beneath her own personal brand. Finally understanding how these two halves of her work fit together, she knew the next step was to build a more deliberate brand image around herself. We worked with Victoria to refine and define what makes her who she is as a professional, then developed a visual identity system, collateral and a website that reflected who she is and what she brings to her audience.