Proof Pilot Concept
Research studies are vital in the healthcare industry in order for companies to get their treatments approved. Unfortunately they are extremely expensive to conduct. Proof Pilot is a startup that offers a platform that makes this process accessible to a much broader range of companies that offer alternative treatments.
The challenge was to make participating in medical trials fun and engaging while still being respectful of the often times sobering subject matter. In order to accomplish this, I designed the site to feel more academic rather than clinical.
The neutral color palette is juxtaposed to large images to make scanning more of an emotional process and decrease information overload.
I explored a few different search patterns that would allow users to find and save topics that interested them
