Food Truck - BMG Card

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It is commom for the Banco BMG to do blitzes, all over Brazil, so it can get more people to make more of its cards and to know more of its services. But those blitzes are always the same. So we decided to give them a hand when a common pitch arrived asking for one more of those common blitzes.

We decided to make things new with something that is still fresh and hype in Brazil, Food Trucks.

Here, these trucks really catch people eyes. It doesn't even matter from which class or public they belong to. This curiosity married to a promise of a good deal is just what we were aiming for.

Together with the whole communication material and personal, the trucks would bring delicious and refreshing ice creams to be delivered with the message the client asked us for:

BMG CARD. It pays, it buys, it withdraws and it is free.

The trucks' art would present all the exclusive advantages of the BMG CARD.

Working as a support piece, we created a giant post-it panel.

Every post-it brings on one site one of BMG CARD's advantages. When you take one and flip it, you see that it is in fact a free ice cream coupon with the message: "While you enjoy your ice cream, you should get to know the BMG Card. It is perfect for you just like an ice cream on this heat."