Big Tree Farms
Calling Big Tree Farms a raw food distributor, would not be doing them justice. They’re champions of not only the environmental, but also the social ecosystems, that surround their product. Their story is fascinating and contributed greatly to their success. B.T.F. hired me to tell that story via a brand new e-commerce site.
I wanted every piece of the site to reflect the strong beliefs of the company. Luckily I didn’t have to look far for inspiration. Their product in its raw state was so naturally beautiful that all I had to do is let it shine. Exposing the raw product set the tone for Art Direction and Interaction design.
The new site is powered by a heavily customized responsive Shopify theme. A lot of work went into building the narrative sections of the site. This was critical because their story so unique and engaging. To do this there was focus put on highly-legible typography paired with engaging photography. It was designed to feel like reading a modern nature journal.
