This is a branding project that I was brought on to help with by a creative agency for Nike. It was a relay race that was going to go to different cities, possibly. The goal was to try and keep the original branding clear, and then add something to make it different.
You can see in these images above that I was taking the initial lock-up and adding some glowing effects to it.
Below are some poster ideas for the different geo-specific city relays.
You can see in this shot that I was taking the initial lock-up and adding the different geo-specific area to it to create the final logo for each city.
This image above was an earlier concept that I explored trying to create some movement.
This is some of the early sketches I did for the Geo-specific lock-ups, and some of the support graphic ideas using the tag lines.
