Challenge: During the busy tanning season, waiting lines for a sunbed or sunless booth can be out the door. Sun Tan City needed a way to reduce the lines while getting more members into salons.

Solution: GDD stripped MySunTanCity’s functionality down to the bare minimum, removing anything that didn’t aid the check-in process. Once we had a disciplined feature list that we were confident could get a member from wait time to checked-in within seconds, we began developing the interface to match. The initial screen is a map, automatically centered around the user’s location, showing all salons in the area and the average wait times. From there, it’s a simple matter to pick a bed or booth and check in. Users can purchase upgrades to a higher level of equipment, as well as additional add-ons like sunless tanning products.