Brief : Festival promotion design. Tasks : design a logo and a selection of promotional materials for a festival.
I chose the existing Sensoria festival as it was local to me in Sheffield, and I had an interest in the broad types of media presented.
Above : My final logo design in place on an advertising poster. I took the background photograph at the Peace Gardens, Sheffield, as I wanted to use local landmarks and imagery. I was inspired by 1970's album covers (Hipgnosis, Tangerine Dream etc) and processed the image in Photoshop
Above : It was fairly straightforward to re-purpose the poster design for the cover of the festival programme
Above : I wanted to echo the colours used on the poster, and so I kept the use of the deep red as a header, grey for the background with white text for the recurring design elements.
Above : Again, it was fairly straightforward to use the layout and style from the programme and apply that to a website
