THE CHALLENGE:
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
THE PROBLEM:
The image above is taken from inside an Airbnb accomodation whilst I was in Kyoto. This led me to realise how many great places in the community that were undiscoverable due to lack of access to local information, communication/translation or even time.
THE SOLUTION
Discover focuses on exclusive content that can only be obtained upon Airbnb check in. By creating an interaction between print media, augmented reality and smart phone resources, this concept proposes a database for guests to share and access local information. Discover’s aim is to be developed and built by the Airbnb community to make sure everyone can get the most out of their own personal adventure.
