Total brand identity of Xclusive nightclub

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ANALYSIS OF THE COMPETITIVE NIGHTCLUBS

Review of the music styles at Ibiza nighclubs helps to identify the best logos thought these criteria:
originality, simplicity, information, stylistically desicion.

CHOOSING THE NAME FOR THE NIGHTCLUB

From the 24 names selected I liked 3 of them: THE MOX, BARRAGE, EXCLUSIVE.For name of the nightclub I chose the word EXCLUSIVE, then I remove the first letter from it because I decide to accent on letter "X".

LOGO CONSTRUCTION

The basic form, building the logo is a circle - simple geometric figure that is widely used and proven robust structure. Like the array of LEDs, the graphic element "X" is formed by a matrix of dots.

COLORS & FONT

I chose the main color of the logo to be bright yellow to create a positive atmosphere to make people communicate more with each other and have fun.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

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CORPORATE IDENTITY

The color solution is black and yellow. The style is consistent with and complements the logo visually as an extension. Design is not limited in its information, but contains nothing superfluous.

PRINT & OUTDOOR ADVERTISING ( FLAYERS, POSTERS, BILLBOARDS )

BRANDED MERCHANDISE AND SOUVENIRS

BRANDED CLOTHES

This garment is designed for bartenders at the club. First with a black T-shirt and yellow trousers and a second version with a yellow shirt and black trousers.

MENU AND TABLE TENTS

BRANDED TRANSPORT

The club private airplane is available to VIP guests and contractors. The Koenigsegg CCX, is provided only for the club management.

Range Rover jeep, transports the team of the performers, visiting the club.

The club also owns a limousine that transports the VIP guests.

Quality branding is one of the prerequisites for the success of this type of advertising and good image of any company. These cars are constantly moving around the country, making them ideal mobile ads.

WEB DESIGN

The club website is parallax type.In the site ca be found exclusive information about future projects of the club organizers. Photos and videos from past parties can be considered free.

VIDEO ADVERTISING

Most brands that have their own video channels, branding even their videos. This is thanks to the so-called video sequence (also known as "intro"). Each video begins with the introductory part of the company itself, which most often is a 2D animated logo. The XCLUSIVE NIGHTCLUB logo also has been animated.