When you blow into the microphone, you make the girls’ hair fly - and not only! The harder you blow, the bigger the impact. You can play this funny game in the Red Square, in Moscow metro and at the seaside - but even if you manage to raise a real hurricane, Wellaflex treated haircuts always regain their perfect initial shape.
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Credits
Agency: Leo Burnett Moscow
Brand: Wellaflex
Client: Procter & Gamble
Marketing-director: Joerg Gieselmann
Brand-manager: Alexander Gorelin
Associate Brand Manager: Vasily Gordeenko
Creative directors: Grigory Sorokin, Michael Kudashkin
Creative group: Sergey Korovetc, Alexander Tikhonov, Vera Karpova, Peter Green
Interactive designers: Grigory Sorokin, Andrey Sergeev, Alexander Tikhonov
P&G Business Director: Dora Kiralyhidi-Criveanu
Account-director: Anna Evdokimova
Project-manager: Konstantin Paladi
Producer: Oleg Gridasov
Production: Action Film
Producer (production-house): Denis Shtukaturov, Anna Dashkevich
Producer: Grigory Sorokin
Operator: Yury Kokoshkin
Interactive production: Arc WW Russia, Indeepop
