VisitScotland.com is the official consumer website of VisitScotland,
Scotland’s national tourist board.
With over 700 staff marketing Scotland to every corner of the world we had to create a newsletter
design should be consistent enough to make every emailing campaign recognizable but open enough
to allow the marketing teams to create original, inspiration yet usable content.
We created a modular responsive newsletter with multiple options to configure the email
design within a bold, tested ready and apropiate to host impactfull images.