Sutter Home Family Vineyards
Website and Social Media
Sutter Home Family Vineyards, the second-largest independent family-run winery in the U.S., offers high-quality varietals at an affordable price.
This selection of blog posts demonstrates my approach to crafting relevant, engaging content: It must serve both the needs of the brand (strengthening brand affinity, expanding usage occasions, ultimately driving purchase) and the needs/desires of its target consumers (inspiration, delight, and entertainment). Successfully doing so, day after day, month after month, is as much of an art as it is a science!
With SutterHome.com serving as content hub, the brand's social channels – Facebook, Twitter, Instagram, Pinterest, YouTube – were leveraged to drive traffic to the website.
Follow the link below each image to read the full post.
10 THINGS YOU MIGHT NOT KNOW ABOUT WHITE ZINFANDEL
Listicle published for the 40th anniversary of Sutter Home White Zinfandel, created in 1975.
Listicle published for the 40th anniversary of Sutter Home White Zinfandel, created in 1975.
CLEVER CLOSET TIPS FOR SPRING
With spring cleaning on the target's to-do list, Sutter Home steps in with tips for tackling a cluttered closet.
With spring cleaning on the target's to-do list, Sutter Home steps in with tips for tackling a cluttered closet.
Listicle created for the 25th anniversary of the Sutter Home "Build a Better Burger" Recipe Contest.
#METIME: BENEFIT BY PREPPING IN THE PM
With the target challenged to find time for herself, Sutter Home provides tips for getting ahead the night before.
With the target challenged to find time for herself, Sutter Home provides tips for getting ahead the night before.
#METIME: SNACKS AND A GLASS
Timed to coincide with the Grammys — prime wine-and-snacks #MeTime — Sutter Home spotlights winning duos.
Timed to coincide with the Grammys — prime wine-and-snacks #MeTime — Sutter Home spotlights winning duos.
