Martin Schoeller was recently commissioned by Anomaly to photograph print ad’s for Johnnie Walker’s largest global marketing campaign to date. Along with the new tagline, “Joy Will Take You Further. Keep Walking”, the campaign hosted shoots in the UK, Brazil, California, and New York with a diverse cast of characters such as rock group OK Go, artist duo “Haas & Hahn”, Mexican fashion model Montserrat Oliver, Swedish engineer and builder of the “ElectroCat” motorbike Eva Hakansson, and Jim Beveridge, the sixth master blender in the history of the Johnnie Walker brand.

 

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