Social project made in collaboration with CEMEX and the Grameen Creative Lab in Wiesbaden, Germany.

 

At its core, Duro has a mission to empower working class neighborhoods with the help of Cemex concrete.

 

As a material, concrete bricks make for an astounding foundation for DIY household construction.

 

As a business opportunity, Duro tables and stools require minimum explanation to elaborate, providing an attractive job opportunity for local community neighbors.

 

With Grameen´s help, Cemex and UDEM students proposed a social business model inspired by the hard-working and laborious attitude found in the industrial city of Monterrey.