Arturo Rodríguez is a Mexican Enduro/Motocross Racer for the Team Cyclops.
His logo was inspired in an aggressive style of riding, with a balanced skill of keen observation incorporated into an off-road technique that's been put to the test at an international level.
Extreme sport logos designed properly should convey the athlete's image with equivalent character.
Wide base serifs and a pyramidal complexion demonstrate both domination in competition, and an unmitigated will to succeed and transcend.