These days, lots of graphic designing projects take place behind the desks. But for us, creating the feeling and a Different conception for the audience trough running the project in a real form, considered very important for us, also it is much more enjoyable as well.

The main issue in the design of visual identity is creating a cohesive and homogenous structure through an appropriate perception of the event. For example, in the New year tourist guide project, this connection has been made through the creation of form and color which has been more tangible for the audience. So that in the first glance, the relaxing blue color, in packaging and envelops makes a good sense for the audience.

After that the formulation and implementation of the advertising slogan based on the different factors and challenges facing the city as a national touristic area became our priority.

After that we get to the spring guide catalog for torghabeh city. At first glance the illustrations on the cover of the book connect the audience with the atmosphere of a resort, touristic town. For the design of the cover of the catalog, "collage" is used.

For doing this after designing sketches and approval of the employer, we went to find the right colored papers for making the final. Different tones of the green colors for expressing the natural aspects of the city were used in the cover and in suitable places. After designing objects we went to their separation of colored cardboard and putting them in a different image frames. For having a depth, we had to use two layers of card board so that sticking the objects to the surface was a bit difficult.

In order to create the forms and the objects on the cover, such as trees and flowers we went to different kinds of art, from origami to paper filigree work.

After running the model, we turn to photography of the overall plan for creating the cover. The general form was wired and glued to both layers so at the time of the photography the formation will be maintained.

After finishing the cover and layouts, the New Year’s items were approved by the relevant authorities, and after printing and publishing were distributed in Torghabeh traveler’s guide stands.

Client : Torghabeh municipality( mr.Nikookar)
Director and Graphic Designer : Reza Pordel
Assistant Design : Farzane Khalili
Photographer : Shahab Barzgar
Special thanks to : Ghasem Rafia,Mehran Pordel,Ahmad Jahed,Nazanin ganjali