Packaging concept for a fictional brand of surfboard wax using representations of nature and the heritage of an ancient tradition with origins in Polynesia.

The packaging mimics these concepts and plays on the idea of a 'gift', from nature, from the past, from guardians of ancient knowledge. Much of the product information is kept to the bellyband. The box itself is a cuffbox design. I created further collateral following a combination of grace and elegance with strength.