There is an association between a car and a horse – a noble, fast, dynamic and graceful animal. During our research we recognized that the typical kind of Karabakh horse, which is a mountain-steppe racing and riding horse of Azerbaijan would be the key visual of Baku Gran Prix. We combined the image of modern racecar together with mysterious fire horses, embodying the eastern passionate spirit.
The key image, full of energy, power and extreme speed, looking very expressive on the blue-violet background of Baku city.