Urban Gardening Conference Identity
Logo design, event branding, information design
Logo Creation
The objective of this project was to create an identity for an Urban Gardening Conference. For the logo I selected a combination of organic and geometric shapes to convey the central concepts of growth and change in an urban environment.
The objective of this project was to create an identity for an Urban Gardening Conference. For the logo I selected a combination of organic and geometric shapes to convey the central concepts of growth and change in an urban environment.
Poster and Collateral Design
I experimented with texture and color to convey a natural, playful message to the audience. The burlap and wood textures as well as the repeated purple and green colors accomplish this effect.
I experimented with texture and color to convey a natural, playful message to the audience. The burlap and wood textures as well as the repeated purple and green colors accomplish this effect.
Conference Brochure
I used the cohesive branding elements of wood texture and bright colors to tie the brochure into the conference material. The end result is a multi-piece folder with a pull out pamphlet and pocket containing customized seed packets.
I used the cohesive branding elements of wood texture and bright colors to tie the brochure into the conference material. The end result is a multi-piece folder with a pull out pamphlet and pocket containing customized seed packets.
Promotional Animation
This logo animation was designed to expand the brand identity to a new medium. The key elements of texture and color and shape tie the animation to the original logo and print material.
