Before

After

After doing label swap between products of Antipodes and Trident, it shows great impact towards the prospective target audience. The purpose and idea they have towards to their product gave an opposite effect resulting an unsuccessful label swap.

The Trident product is being swapped with Antipodes label resulted  in being unsuitable for the can packaging. The texts are not visible and the self-adhesive clear label shows the packaging leaving it to be plain and won’t stand out from the rest. The information that remained is a bit impractical, leaving the important message like nutritional facts. Now that the label became simpler the signifier image was gone the visual image left mysterious towards the target audience, making them not to purchase the product.

Antipodes being swap with the Trident label resulted in unfitting signifier for the target audience. The paper label and the glass packaging don’t look suitable for a high-class target audience it shows for middle-class. The whole concept of the Antipodes packaging is to be simple and not to stand out in the table setting; in contrast, it became striking due to the colours. There are impractical informations that been added. More people would purchase it due the striking colours.