Det koster å være car
Translated: It costs to be a car (guy)
Main national campaign for the largest manufacturer of pre fabricated garages in Scandinavia. The concept is based on a norwegian catchphrase: Det koster å være kar! Which means, it costs to be a guy, but where we changed the k with a c - and then it became relevant towards the target group and played out with a sense of humor. The garage was also styled for different stereotype characteristics: Sporty, Garden and Active Family, proving the pay-off, that the garage is a room for possibilities.
Successful campaign that won both national and european ad-awards
