1880 Directory enquiries provider
National Campaign
National Campaign
National campaign for the underdog of directory enquiries provider, 1880 - giving the competitor and largest provider 1881 a piece of their mind. The campaign was done immidiately after it was known that 1881 was far more expensive than 1880, and that they also had increased their prices even more.
Copy from the AD:
› Did you put additional costs on your prices?
› No, we haven't! That's the ones in the number above us...
t1880 - a friend in need.
Campaign was supported with 3 different radio-ads with the same type of message.
Ad placement was in the airline magazine for Scandinavian Airlines.
