Branding and Identity is one of the most crucial aspect of a well known business. Branding and Identity plays a massive role when it comes to a brand and business as it is the overall success of the whole company. This brand book covers all the branding and identity development for a company, Koffee House. Aim of the project was to create a logo for a company along with all branding and identity for Koffee House. Koffee House is a loyal and friendly brand that reflects great values that they stand by. Their values are warm, passionate, memorable, impressive, high-class, heavenly, partnership and greatness.