This campaign was for the launch of a new makeup line, which promises its buyers “zero touch ups” throughout the day, while also taking into account something new for the teenagers: being exposed to photographs all day long.
The idea for this ad was to show a girl’s full day, from the moment she gets up and gets ready to go to school until she gets back from a party, with her makeup perfect for the day’s last selfie.
Along with this idea, we wanted to incorporate trends from asian beauty products, in which they release homemade-like videos which present a benefit we all wish we had. For instance: a smudge-proof lipstick. We took the biggest benefit of each one of the products and showcased them shortly and precisely .
I participated in the brainstorming for the concept and videos, marketing plan and script writing, besides supervising the filming. Also, as a makeup junky, I got very involved in the makeup testing process, checking myself if we were going to be able to do the challenges with these products.
