Concept to creation of Talbots "Style Stories." This came from a request to modify Talbots "Style Hub" to be more editorial and act more like a blog. The initial concepts are shown on the left and the current live layout is shown on the far right. The first Style Story went live in May 2016. These pages are also the first editorial pages to contain live type on Talbots.com. I designed the layout and picked web safe fonts in collaboration with Talbots web development team.
Talbots partnered with A Cozy Kitchen to create a style story based on A Cozy Kitchen creator Adrianna Adarme's homemade recipe. I provided her a rough layout and photo examples (shown on the left) for how to shoot her dessert to best fit the style story.
Three stories that involved interviewing Talbots product designers for an inside look at the process behind the clothes development and creation.
Stories featuring product, images from our bloggers and more. Red Hanger story on the right was such a love that it was transformed into a July email and was also brought back for the next annual Red Hanger sale in January.
Stories highlighting behind the scenes content from out catalog and brand campaign photo shoots.
