After using the same logo and website for the past 4 years or so, I realized that I needed to update my personal brand in a way that was less dated and terrible.

I really liked the concept of using my initials in the logo, but I wasn't sure the best way to do it without being too tacky.

My first design was simple and clean and I was pretty happy with it, but the feedback wasn't necessarily positive. It was too simple for a design brand and didn't necessarily evoke the right feeling.