water street march
Metro for children (activation)
We're so blessed, because water comes to us through taps. Not for those children in Lembongan, Indonesia though – they have to travel for water. To raise awareness and funds, we decided to showcase a day in the life of a villager, right in the heart of Orchard Road.
We achieved our target of raising awareness and collecting the donations to install enough water filters in Lembongan, Indonesia. Created assets for the event which first publicized on Social media / Microsite to ask people to join the race. After the event, the event video was shared on Facebook and Youtube as well.
Collaterals designed for the event and to raise awareness
